The Final Four of the Turkish Airlines EuroLeague is the most important basketball event at the European club level. It’s where dynamics, passion, and heart come together – the perfect foundation for a spectacular show production. Under the motto 'Where legends rise,' we connected the messages and visions of the sport with the 'Turkish Airlines EuroLeague' brand in two shows – creating emotional, media-effective 'Big Pictures.'

At the heart of the show were the two zones around the hoop, as this is where athletes become legends. Constantly changing stage designs on movable fabric cubes, surprising shifts in perspective, and the perfect interplay of content, musicians, dancers, athletes, and acrobats brought the emotional power of basketball to life in the arena.