The Turkish Airlines EuroLeague Final Four is the most important basketball event at European club level. Here, dynamism, passion and lifeblood come together, forming the perfect basis for a spectacular show. Under the motto „Where legends rise“, in two shows we connected the sport’s messages and visions with the Turkish Airlines EuroLeague brand – for emotional, media-effective „big pictures“.
At the show’s heart was the basket, for it is here that players become legends. Constantly changing sets using movable gauze cubes, unexpected switches of perspective and the perfect interaction of content, musicians, dancers, sportsmen and acrobats brought basketball’s emotional power to life.