When the best handball teams on the continent come together, then it’s the VELUX EHF FINAL4. Since 2009, we’ve been underlining the significance of the handball season’s climax with spectacular shows. In 2015, it was time to put the fans in the spotlight.
100 days before the FINAL4, we started a big social media campaign under the hashtag #SCOREMORE. One day before the tournament, hundreds of fans came to sing the stadium hit Seven Nation Army in a green box. On the day of the decider, we put all the video recordings together in a single projection and created a interactive fan choir, which was then blended with the live fan chants and songs in the stadium.